How to Choose a REALTOR® in Lubbock
By Bre Brossman, REALTOR®
Before you fall in love with a house, you choose the person who's going to help you buy or sell it — and in a market like Lubbock, that choice matters more than most people realize. Here's how to pick the right REALTOR® for you, and the questions that actually tell you something.
1. Look for real local knowledge
Lubbock isn't one market — it's dozens. South Lubbock new construction moves differently than an established neighborhood near Tech, and the builders, streets, and price points all have their own quirks. Ask an agent about the specific area you're considering. A great Lubbock REALTOR® can talk about it street by street, not just pull it up on a map.
2. Ask how they market a home
If you're selling, this is everything. "I'll put it in the MLS and hope" is not a plan. Ask to see how they actually present a listing — professional photography, video, a real launch strategy. The homes that sell fastest and highest are the ones that get marketed like they matter.
3. Ask how — and how fast — they communicate
Real estate happens in hours, not days. Deadlines, offers, inspection windows — they move quickly. Ask a simple question: "If I text you on a Saturday, when will I hear back?" The answer tells you a lot about the experience you're going to have.
4. Understand who they represent
This one trips people up, especially with new construction. The agent sitting in a builder's model home represents the builder — not you. Having your own REALTOR® means someone is reading your contract, tracking your option period, and negotiating on your side. In most purchases it costs the buyer nothing, so there's rarely a reason not to have your own advocate.
5. Check the license and the reviews
Every Texas agent's license is public — you can look it up on the TREC license search. Then read what past clients say. Reviews tell you how someone actually shows up when it counts, not just how they sound in a first meeting.
6. Trust the fit
At the end of it, you're going to spend weeks with this person during one of the biggest decisions of your life. You want someone who gives you straight answers, never pressures you, and genuinely has your back. If a conversation feels like a sales pitch, keep looking.
That's the whole job, honestly: know the market, market it well, communicate fast, protect your side, and treat your move like it matters — because it does.