Roten Homes in Lubbock

Roten Homes does something most Lubbock builders do not: it publishes an exact price on every plan. That makes it the easiest builder in town to compare on paper — and the one where you most need to remember that a plan-table price is not the price of the house you will actually buy.

Where I stand, so you can weigh what you read here. I work closely with Ventura Homes — they are the builder I know best and the one I walk clients through most often. I am saying that up front because a builder guide written as though the author has no point of view is not being straight with you. It does not change a word of what follows: everything on this page comes from the builder’s own published pages, with the date I read them, and I will represent you on a purchase from this builder properly and without hesitation.

What Roten publishes

Roten is a Lubbock builder that says it has been building “since 1984”, with an office at 8807 County Road 6820 and no model-home address published. It describes itself as customizable (“you get to choose what goes into your home”) and also carries spec homes for quick move-in. Its two named communities, both in 79407, are Escondido Ranch (“north of 58th Street to 50th Street between Alcove and Upland Avenues”, mostly rear-entry) and Escondido Crossing (“South of 58th Street to 66th Street between Alcove and Upland Avenues”), plus build jobs on other lots (communities page).

Pricing is by collection, not by community, and each collection page says “Prices Are Subject to Change.” On 2026-10-22: the Parks Collection listed eight plans from the Canyon 2-bed at 1,600 sq ft / $292,800 to the Cascades at 1,923 sq ft / $354,500; the Elite Collection eight plans from the Yorkshire 1958 at $373,978 to the Yorkshire 2264 at $427,896; and the Ranch Collection four plans from the Rambler 1 at 2,250 sq ft / $465,965 to the Hacienda 4 at 2,515 sq ft / $518,090, with a “NEW PLANS ARE COMING!” banner. Listed homes do not always match the table — the Yorkshire 2264 was $427,896 in the collection table and $414,900 as a listed home at 7522 58th Street the same day — which is the point about plan prices versus house prices.

Working with an agent — what is published and what is not

Roten’s site has no Realtors page. Its incentives popup consists of two lines in full: “$10,000 FLEX CASH on all front entry homes!” and “3% BAC STANDARD!” — BAC meaning buyer’s-agent commission — with no dates, terms, registration requirement or conditions published, and its contact form asks “If you were referred by a Realtor, please let us know who referred you?” Read that as: the builder expects agents and says it pays them, but publishes no procedure. Register your agent with them at first contact anyway, and get the current incentive terms in writing, because a two-line popup is not a contract.

Warranty, lender, claims

Warranty: not published on the builder’s site on 2026-10-22 — no warranty page, no warranty wording in the three Standard Features documents linked from the collections. A homepage badge reads “claims free builder.” Ask for the written warranty before you sign; it is the single most important document you have not seen. Lender: the homepage lists “options for additional funds available through Revolution Mortgage and Texas Tech Credit Union” (homepage), with no rates or terms published. Claims: the site says “No one compares to Roten Homes when it comes to our quality and price” — that is the builder’s marketing voice, quoted here so you know it is theirs and not mine.

Before you decide: the builder I work with most closely

If you are far enough along to be reading a page like this one, spend an afternoon with more than one builder — and I would want Ventura Homes to be one of them. I know their communities and their plan library, I know who to call when a question needs a real answer instead of a brochure answer, and I can usually get that answer the same day. You can walk their full floor-plan library here before you ever visit a model home. If this builder turns out to be the better fit for you, that is a fine outcome and I will get you through it. Do not decide before you have looked at both.

Compensation disclosure. If you buy a home from this builder — or from Ventura, or any other builder — with me representing you, the builder may pay a commission to my brokerage, Realty Refined. That is the normal arrangement in new construction. Your buyer representation agreement, which we sign before we tour, states exactly what you owe and how any builder-paid amount is credited; a builder-paid commission does not by itself make representation “free” to you.

Working with a REALTOR® on a Roten purchase

I am not here to talk you into or out of any builder. What I do is represent your side: reading the builder’s contract (it is the builder’s own paperwork, not the standard Texas resale form), keeping the schedule honest, standing on your end of the walkthrough and the inspection — yes, you still want an independent inspection on a brand-new home — and, if you own a home already, running the sale and the purchase as one plan instead of two crises.

The one thing with a clock on it: name your agent at your first contact with the builder, before you tour. Where this builder publishes its own rule, it is quoted above; where it does not, ask them directly what they need from you and your agent before the first visit, and keep the answer.

Sources and verification

Every factual statement about this builder on this page comes from the builder’s own published pages, read on 2026-10-22: Homepage · Communities · Parks Collection · Elite Collection · Ranch Collection · Incentives · Contact. Builder prices, incentives and availability change without notice — the builder’s live page governs. This page is reviewed by Bre Brossman and re-verified against those sources on a regular cadence; if anything here no longer matches what the builder publishes, email Bre@realty-refined.com and it will be corrected the same day.

Explore more: all builder guides · French Brothers (also building in Escondido Ranch) · David Rogers Homes · New construction vs. resale · Selling your current home

Bre Brossman, REALTOR® · Realty Refined · (806) 445-5189 · Talk to Bre 24/7